Free Tool

Menu engineering calculator

Map your menu by popularity and profit to find your Stars, Plowhorses, Puzzles, and Dogs — and what to do about each.

Currency

ItemSoldCostPrice

Classified by sales popularity (vs 70% of an even menu mix) and unit profit (vs the menu average), using the Kasavana–Smith method.

Total contribution margin

RM 7,861

Star1

Keep & promote

Plowhorse2

Popular — lift the margin

Puzzle2

Profitable — push harder

Dog0

Rework or cut

Estimates only. Actual results vary by operation.

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