There’s no denying that the restaurant industry took a huge hit last year when the pandemic started. Many restaurant owners, understandably, have started to become discouraged in running their businesses.
However, now that the lockdown has been lifted and customers are free to eat out, there is a glimmer of hope for restaurant managers nationwide. More and more customers have decided to dine in restaurants and food stalls alike.
Hence, now is the perfect time for managers within the F&B industry to reevaluate their strategies and think of innovative ways in gaining new customers to increase their profit margin.
What exactly is restaurant management?
In an industry that is constantly evolving, it is vital for restaurants to keep up with the current trends in order not to fall behind their competitors. This condition makes it hard for restaurant managers to stick with their current strategies for a long time.
Even so, we also won’t deny that there are some basic tasks for managing a restaurant. This would include; staffing, inventory management, accounting and financing, marketing, and dealing with customer complaints.
It goes without saying that restaurant managers are essential in keeping the day-to-day operations running smoothly. However, we are here to give you a thorough guide on what you can do more as a manager in 2022, which then would lead to more excellent results.
1. Digitize your operations
With the pandemic, digitizing your restaurants has never become so crucial. The business landscape for 2022 is, after all, online. To start simple, you may want to upgrade your POS system. Is your current POS helping you grow your business tremendously? If not, then it is advisable to upgrade the system.
Next, you may want to figure out how to synchronize your POS and accounting systems. This would undoubtedly free up a considerable amount of time and resources for other important tasks.
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2. Improve your customer experience
In adhering to the SOP set by the government, many restaurants have started to expand outdoors in ensuring diners are able to eat comfortably away from each other. Hence, to accommodate larger numbers of guests, you may want to mull on this option.
Many establishments had also gone cashless to reduce points of contact between servers and customers. It is also advisable for you to not limit operations and allow your customers to order online. Consider using third-party platforms such as Grab or Foodpanda for home deliveries.
Even better, you can go above and beyond by allowing your customers to order online (on your website) and have them pick up their orders for takeaways. This way, the waiting line can be cut down and transactions can be made more seamless.
3. Utilize social media
One most crucial knowledge that any restaurant managers should not overlook is to never underestimate the power of social media. It is believed that almost 50% of diners are influenced by social media and the current trending establishments.
Be it Instagram, TikTok, or even Facebook, make sure that all your pages stand out. A useful tip is to find the right type of content for each social media platform. For instance, posting reels on Instagram is a sure-fire way to reach more accounts and gain more engagement.
4. Schedule your non-service tasks wisely
Due to the basic tasks of managing a restaurant are already overwhelming as they are, it is completely normal if managers tend to forget to schedule the staff in doing non-service tasks.
These tasks, though may seem miniscule, are equally important too. They include cleaning the fridge, polishing the glasses and cutleries, or organizing the storage. A simple hack to overcome these chores would be to schedule doing them during slow days to avoid additional working hours for your staff.
5. Modify your menu for profit maximization
In serving the best selection of dishes to your customers, you must first identify what it is that can attract a crowd’s attention. For instance, you can try positioning your brand by serving unique dishes that combine both Japanese and local delicacies.
Experimenting with locally sourced ingredients and therefore supporting the local communities would ultimately build a good rapport with your customers.
Coupled with the unique take on modernizing your meal selections, your restaurant can surely be recognizable. Another tip is to narrow down your menu and cut back on underperforming items. This hack would definitely reduce your food cost too.
Are you ready to revolutionize your restaurant management strategies?
Truth be told, restaurant management is sure not for the quitter. Not only must you multitask at all times, but you must also think of ways in improving your customers’ experience, cutting costs, and investing in your employees.